Once you have identified your PIL (Ideal Location Profile), you now need to find the person in charge of catering for the employees on the site in question. This person may be a member of the CSE (Social and Economic Committee, the body responsible for employee representation) or a human resources manager.
Once this contact has been identified, you can promote your offer via an email sequence. Here is a ready-made sequence:
Email # 1
Subject: Collaboration [Name of the site] & [Name of your company].
Hello (contact name),
I am (your name & position). I'm contacting you to talk about our connected fridge solution. We help companies like yours to offer a quality lunch break thanks to a self-contained catering outlet accessible 24/7 that does not require any work or space.
How does it work? We deliver the fridge to your office. It's up and running in less than an hour. In fact, all you need is one square meter and an electrical outlet to open your new food court. Then, your employees just have to swipe their card on the payment terminal, the fridge door opens and all that's left to do is to serve themselves as at home. The fridge automatically recognizes the items taken out and charges them instantly.
If you've ever considered corporate catering but have a limited budget, then (name of your department) is the solution for you.
Do you have 20 minutes for a call this week? I would be happy to present our offer in more detail and answer any questions you may have.
Sincerely
Email # 2 (To be sent 2 days later)
Subject: [Site Name] & [Company Name] Collaboration
Hello (contact name),
With our technology, bring your employees back to the office :)
We offer a fridge full of healthy meals, drinks and snacks that your employees can get independently, at any time of the day.
We source our food from local businesses like {examples}
Plus, the service is completely self-sufficient! The technology in the fridge knows exactly what was taken out, and bills the user instantly.
Do you have 10 minutes to discuss this? If there is anyone else I can contact about this, could you direct me?
Thank you,
Sincerely,
(Name of your company)
Email # 3 (To be sent 3 days later)
Subject: [Site Name] & [Company Name] Collaboration
Hello (Contact Name),
All it takes is one electrical outlet, one hour, and 1 square foot to get your employees started on fresh food right away in the office.
X companies and more than X employees already trust us. Plus, the 1st month is free and we take care of everything! Ready to try {Name of your service}?
Don't hesitate to call me at 06 . ... ... to know more !
Thank you,
Sincerely,
(Name of your company)
Email # 4 (To be sent 6 days later)
Subject: [Site Name] & [Company Name] Collaboration
Hello {Contact Name},
It sounds like you are not interested in accessing fresh, healthy, local meals right in the office.
Here is a link to our website (link) to give you a better idea of what we offer, if anything changes on your end.
Please let me know if there is a better time to reach you or if there is another person I could be connected with.
Thank you,
Sincerely,
(Name of your company)
Things to remember:
Sending these emails in a rigorous manner will allow you to solicit the interest of the various prospects identified. The key words are regularity and tenacity!
You want to know more about prospecting for your connected fridge offer? Contact us!
